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THE SYSTEM

Audit. Plan. Ship. Compound.

A four-stage operating system built around AI automations and a performance-marketing veteran's playbook. No month-long onboardings. No template decks.

The four stages

/01

Audit

Free. Live. The 40-minute ad account review. We pull your accounts, build a read-out in real time, and tell you what we see — whether you hire us or not. No pitch deck. No proposal theatre.

Account read-out

Meta, Google, Amazon. Every campaign, every ad set, every creative.

Creative teardown

What's working, what isn't, what's missing from your pipeline.

Quick wins

Three to five changes you can ship this week — even if we never work together.

/02

Plan

A full-funnel plan, mapped to your P&L. Targets, creative concepts, channel mix, landing pages, automations — signed off before a dollar moves.

P&L-linked targets

Targets tied to your P&L — signed off before a dollar moves.

90-day creative slate

Creative concepts mapped a quarter ahead, not scrambled week to week.

Automation blueprint

The automations we'll build, in what order, and what each one replaces.

/03

Ship

Launch in week one. New creative every week. Landing pages inside two sprints. One Slack channel, a shared scorecard, and weekly live reviews — not slide decks.

Weekly creative

New creative every week — briefed, produced, and tested.

Landing pages

Pages live inside two sprints, built for the traffic you're paying for.

Live scorecard

One Slack channel and a shared scorecard. Weekly live reviews — not slide decks.

/04

Compound

AI automations take over the repeat work — brief generation, reporting, lookalike refresh, lead scoring. Your strategist gets sharper every week. Your CAC gets lower.

Brief generator

AI drafts the briefs; your strategist sharpens every one.

Lead scoring

Every lead scored and routed automatically.

Weekly readout bot

A Monday digest written by the bot, reviewed by your strategist before it lands.

WHY FOUNDERS SWITCH

Adra vs. the old way

Adra

  • Launch week one — landing pages inside two sprints
  • One Slack channel, direct access to your strategist
  • Flat monthly retainer or % of spend
  • Weekly creative shipped, not quarterly decks
  • AI automations you own and keep forever
  • You own the ad accounts, pixels, and everything we build
  • Month-to-month — no 12-month lock-ins

Legacy agency

  • 6-week onboarding, first launch "sometime in Q2"
  • Account manager, junior strategist, "our team"
  • 15% of spend on top of a $15K minimum retainer
  • Monthly creative drop, quarterly business review
  • Proprietary dashboard you'll never see again after you churn
  • Agency-owned ad accounts and pixels
  • 12-month contract with a 90-day out clause

The 40-minute ad account review.

No pitch deck. No proposal. Just a live look at what your accounts are actually doing.

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